Twitter, so big and so influential, yet so intimidating for many non-profit organizations. So instead, non-profits choose to stay out of the world of hashtags and 140 character limits and instead choose to continue using the same traditional marketing channels to fight for awareness and donor engagement in the oh so competitive non-profit space. As Rosetta Thurman of the Young Non-profit Professionals Network puts it, "A lot of nonprofit folks are still skeptical about why they should be on Twitter." So of course, we were quite happy to read her tips for using Twitter to effectively build, create, and expand a non-profit's network.
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