7 Best Practices in Social Media Use in College Admissions, Student Services & Alumni Relations

How are various departments within colleges and universities (both small and large) using social media to: increase admissions improve student retention activate and engage the student body engage alumni and solicit donors, and brand and increase awareness for specific schools/programs independent of the college’s overall brand. We recently conducted a study on the use, effectiveness, [...]

Social Causes That Get Twitter Right- Tweetsgiving Case Study

Tweetsgiving is a social media charity drive that mobilizes the Twitter community to Tweet their gratitude and fundraise for a specific social causes in a 48-hour time period. The following case study highlights a successful social media fundraising strategy that resulted in close to $11,000 raised in 48 hours to build a classroom in Tanzania. [...]

Osama Bin Laden’s Death Sparks 27.9 Million Tweets in 2 Hours

The breaking news of Osama Bin Laden’s death proved the massive power of social media. Before President Obama could formally announce the death of Bin Laden, records were already being broken with 3,000 Tweets per second, which totaled to 12.4 Million Tweets per hour or 27.9 Million Tweets in just 2 hours according to @Mashable. [...]

A Social Media Lesson From Miami’s Food Trucks (Part 1)

It seemed to have come from nowhere as if that infamous @Krispy Kreme “Hot Now” light came on. All of a sudden the Twitter universe  lit up with talks about it, and if you weren’t expecting it, I guarantee you were left wondering Who? What? When? Where? and How? Like a cult following, the Miami [...]