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Social Media Strategy

How are various departments within colleges and universities (both small and large) using social media to: increase admissions improve student retention activate and engage the student body engage alumni and...

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Tweetsgiving is a social media charity drive that mobilizes the Twitter community to Tweet their gratitude and fundraise for a specific social causes in a 48-hour time period. The following...

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Last week, I had the honor of being invited by the Associate Dean of the University of Miami’s School of Education to present a lesson before a Master’s Degree level...

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The breaking news of Osama Bin Laden's death proved the massive power of social media. Before President Obama could formally announce the death of Bin Laden, records were already being...

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It seemed to have come from nowhere as if that infamous @Krispy Kreme "Hot Now" light came on. All of a sudden the Twitter universe  lit up with talks about...

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Twitter, so big and so influential, yet so intimidating for many non-profit organizations. So instead, non-profits choose to stay out of the world of hashtags and 140 character limits and...

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