Blueprint Creative Group

Tag: Mahershala Ali movie

  • Jay Z’s 4:44 marketing is genius

    Jay Z’s 4:44 marketing is genius

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    by

    blueprintcreative
    in

    It’s mysterious, bold without trying, disruptive, and with high visibility placement, including at Times Square and a commercial during Game 2 of the NBA Finals. The graphic is simple – a yellow background with the numbers 4:44 – but no explanation as to what, when, and why. The only clues are Jay Z and cameos…