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08
June, 2017

Jay Z’s 4:44 marketing is genius

In: Blog
Tagged as: 4:44 Jay Z, Film Marketing, Mahershala Ali movie, Tidal movie

It’s mysterious, bold without trying, disruptive, and with high visibility placement, including at Times Square and a commercial during Game 2 of the NBA Finals. The graphic is simple - a yellow background with the numbers 4:44 - but no

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