Client: INROADS, Inc. Overview: INROADS develops and connects high promising minority students with salaried corporate internships at America’s leading companies. INROADS has earned the trust and respect of America’s Fortune 500 companies and have placed students in over 125,000 internships during its 40-year history. Objective: Create a national PR plan to highlight organizational milestones over its 40-year history and reinforce organizational mission to current and prospective corporate partners.