Blueprint Creative Group is excited to announce that we have been awarded the task of developing and implementing a rebranding strategy for Metropolitan Action Commission (MAC). MAC is an organization that provides resources and emergency relief support for families and individuals in need. However, our goal is to reposition MAC as an organization focused on promoting upward mobility and empowering individuals and families to become self-sufficient.

MAC has been providing resources and emergency relief support for over 40 years in Nashville, Tennessee. They have helped thousands of individuals and families with basic needs, such as housing, food, and utility assistance. MAC is a vital resource for the community, and we are proud to be working with them to elevate their brand and expand their impact.

Rebranding is the process of changing the way the public sees an organization. It involves developing a new brand identity, including a new name, logo, tagline, and messaging that accurately reflect the organization’s mission, values, and vision. A successful rebranding can change the way an organization is perceived, attracting new supporters, increasing funding, and expanding its impact.

Our team will be working with MAC to develop a new positioning statement and value proposition that highlights the organization’s data-driven impact. We will be enhancing their marketing messages, redesigning their brand, and creating a marketing campaign and tagline to promote this new brand. Additionally, we will be creating a media campaign to amplify their message and reach a wider audience.

The rebranding process will involve extensive research and collaboration with MAC’s leadership team, staff, and stakeholders. We will work closely with them to understand their goals and objectives, their target audience, and the current perception of their brand. Our team will analyze their competitors and market trends to develop a unique and compelling brand that stands out in the crowded nonprofit sector.

We are excited to work with Metro Action to reposition them as a leading organization focused on promoting upward mobility and empowering individuals and families to become self-sufficient. By elevating their brand, we hope to increase their impact and expand their reach, ultimately making a positive difference in the lives of the people they serve. Stay tuned for updates on this exciting project!