Our data scientists audits the market on 100+ economic indicators and 50+ categories of brand sentiment with comparative benchmark scores measured against competing markets. The result is a brand strategy to position the market for targeted industry promotion, business attraction, and workforce development.
We use big data and heat maps to analyze industry clusters with the potential to drive sector growth given a market’s current infrastructure and intellectual capital. The result defines top recruitment zones for each targeted set of industry sub-sectors that will ultimately support lead generation and investment attraction.
Through targeted industry promotion and data from the recruitment zone analysis, we identify expanding companies that are ripe for relocation and/or growth and strategically nurture a marketing and outreach strategy to recruit the business to the market. This also includes driving foreign direct investment to the market through targeted missions and trade programs.
We provide in-market representation for international governments, develop trade promotions programs to drive sector growth, and provide advisory services to drive foreign direct investments. Another aspect of our work with international governments is to promote cultural understanding, diplomacy, tourism, and connect with the global business segment.