Lauren Reed of Reed Public Relations had to pivot quickly once the pandemic meant that events would be canceled and PR budgets would be slashed. She was able to find a sweet spot during this pivot and business continues to grow.
We came out of the shock of this pandemic with a really clear view of who we are as an agency and pivoted to a new direction for our agency,
About Lauren Reed
Lauren Reed, APR is the founder and president of REED PR, a full-service public relations and marketing firm based in Nashville. She earned her Accreditation in Public Relations designation in 2010 and has been a long-standing member of the Public Relations Society of America, serving as president of the Nashville chapter in 2017. She is now a member of the Women Presidents’ Organization and serves on the board for the Entrepreneurs’ Organization. She has been named to the Nashville Business Journal’s 40 Under 40, received a Nashville Emerging Leader Award, and was on the NBJ’s Most Admired CEOs lists the past two years. Lauren was recently named to the Nashville Post’s InCharge list and has been featured in publications such as StyleBlueprint, Bizwomen and The New York Times. She is also co-host of the Relentless Marketing & PR Podcast.
But Lauren would say her crowning achievement is establishing REED PR’s Be The Good program in which the company uses a portion of their annual revenue to provide funding for volunteers to go on service trips both at home and abroad.