Lauren Reed of Reed Public Relations had to pivot quickly once the pandemic meant that events would be canceled and PR budgets would be slashed. She was able to find a sweet spot during this pivot and business continues to grow.
We came out of the shock of this pandemic with a really clear view of who we are as an agency and pivoted to a new direction for our agency,
About Lauren Reed
LaurenÂ Reed, APR is the founder and president of REED PR, a full-service public relations and marketing firm based in Nashville. She earned her Accreditation in Public Relations designation in 2010 and has been a long-standing member of the Public Relations Society of America, serving as president of the Nashville chapter in 2017. She is now a member of the Women Presidentsâ€™ Organization and serves on the board for the Entrepreneursâ€™ Organization. She has been named to the Nashville Business Journalâ€™s 40 Under 40, received a Nashville Emerging Leader Award, and was on the NBJâ€™s Most Admired CEOs lists the past two years.Â LaurenÂ was recently named to the Nashville Postâ€™s InCharge list and has been featured in publications such as StyleBlueprint, Bizwomen and The New York Times. She is also co-host of the Relentless Marketing & PR Podcast.
ButÂ LaurenÂ would say her crowning achievement is establishing REED PRâ€™s Be The Good program in which the company uses a portion of their annual revenue to provide funding for volunteers to go on service trips both at home and abroad.