At Blueprint Creative Group, research and strategy, data and analytics, community curation, creative and experience, and performance marketing encompasses the entire universe of how we develop and grow brands. And branding for us equals three parts:
Strategy: audit, research, positioning
Creation: identity framework, brand voice, culture and environment
Experience: implementation campaigns, content, digital
While other agencies are tactics driven, we believe that
strategy > tactical. So we implement agile marketing to execute the branding landscape through a series of research-based iterations that test, refine, and then develop the delivery of the brand message through various tactical channels.