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The Brand Lab

BRIDGING MARKETING & TECHNOLOGY
FOR BRAND BUILDING & ENGAGEMENT.

WHAT WE DO

STRATEGY

IT ALL STARTS WITH STRATEGY. IT'S THE UNDERPINNING FOR HOW YOU GROW BRANDS, RAISE AWARENESS, INFLUENCE PEOPLE, AND ACTIVATE THEM.

AN EFFECTIVE STRATEGY HELPS US TO UNDERSTAND THE BUSINESS OBJECTIVES AND NOT JUST THE MARKETING ASSIGNMENTS.

We get excited by the opportunity to deconstruct a brand, study the audience, and then put it back together to have a cohesive voice, a high impact messaging structure, and be adaptable across your entire organization and depth of audiences that you serve and attract.

OUR BRAND BUILDING BLUEPRINT
STORYTELLING

WE’RE GUIDED BY AN AGENCY MANIFESTO THAT STORYTELLING IS KEY TO OUR MEDIA APPROACH, AND THE GOAL IS TO SHIFT YOUR THINKING AWAY FROM THE IDEA THAT AN AGENCY IS ALL ABOUT MEDIA, BECAUSE IT’S NOT.

OUR APPROACH IS TO SHAPE A BRAND'S NARRATIVE WITH OWNED & EARNED MEDIA.

We don’t believe in isolated PR campaigns. We also don’t believe in social media engagement as a separate marketing function. What we do is create well-rounded high impact messaging by blending media strategy, social storytelling, and digital content to shape perception, drive conversation, enhance brand preference, and spread positive, word-of-mouth.

CONTENT IS THE CURRENCY
ENGAGEMENT

BRANDS NEED TO CONNECT TO THE RIGHT PEOPLE, LIFESTYLES, AND SOCIAL SETTINGS, AND DOING SO REQUIRES DEEP ENGAGEMENT. BUT SOMETIMES THERE'S A DISCONNECT WITH SPECIFIC AUDIENCES OR THE MESSAGING MAY NOT BE FAR REACHING ENOUGH TO GROW AWARENESS. THAT'S WHERE WE COME IN.

AUDIENCE ENGAGEMENT IS A BIG PIECE OF HOW WE GROW BRANDS.

There are 3 specific audiences that we particularly focus on – Millennials, Women, and African-Americans. We understand this transcultural society that we live in. We also know that there are subcultures within cultures. So our audience engagement approach is to connect through movements and deep trends in the prevailing culture that resonates personally to that specific audience. For millennials, that’s the need for self-expression. For women, it’s being empowered to not wait for permission. And for African-Americans, it’s about authentically understanding the Black experience.

Branding is personal
EXPERIENCE

WE CREATE HIGH TOUCH BRANDED EXPERIENCES PEOPLE LOVE THAT ALLOWS US TO MORE DEEPLY ENGAGE THE AUDIENCE.

BRANDING IS ABOUT THE HUMAN EXPERIENCE THAT INSPIRES PEOPLE TO ACT.

We’ve created experiential campaigns to motivate people to do one specific thing whether it’s to go see a movie, purchase tickets to a game, or visit a destination.

MARKETING IS EXPERIENTIAL
COMMUNITY

EVERY BRAND NEEDS A TRIBE THAT WOULD HELP DRIVE CONVERSATION AND EXPAND REACH.

SOME CALL IT INFLUENCER MARKETING, BUT IT'S REALLY ABOUT CREATING A COMMUNITY OF BRAND EVANGELISTS.

These days, people get their social cues from people with tremendous social power and influence. Social influence can sometimes be more impactful than the influence that traditional advertising has. We build campaigns around influencers, get them to inspire others, and use their reach to deepen engagement.

Community and engagement goes hand in hand