The end of the first quarter marks a time when non-profits begin to realize a noticeable decline in donations as many donors tend to give at the end of the year during the holidays. By March, non-profits start to feel pinched by their budgets and must depend on successive appeals to current donors while engaging and attracting new donors. So it's during this time of year when crafting well strategized tactical communication pieces such as fundraising letters, email campaigns, advocacy appeals, and social media engagement is most important to a year-round fundraising strategy. The infographic below was recently released as part of the 6th annual eNonprofit Benchmarks Study and highlights the types of communications strategies that are most effective in digital and online fundraising.

  • Need to know exactly how to implement effective social media ideas for your non-profit or organization?
  • Don’t know how to activate your online community to generate very specific goals?
  • Need some real life ideas on how other non-profits use Twitter and Facebook for fundraising and volunteer recruitment?
  • Need an overhaul of your online or social media presence or an expert to tell you exactly where the gaps and inconsistencies are?
  • Have very specific questions not covered in this case study or that you need more elaborate on?
  • Is your non-profit still scratching the surface and experimenting with social media?
  • Are you using social media but haven't seen the Return on Investment (ROI)?
  • Has your non-profit had some success using Facebook to build cause awareness or fundraise but not with Twitter?
  • Do you need a better understanding of how to use Twitter to engage new and younger audiences?