• Need to know exactly how to implement effective social media ideas for your non-profit or organization?
  • Don’t know how to activate your online community to generate very specific goals?
  • Need some real life ideas on how other non-profits use Twitter and Facebook for fundraising and volunteer recruitment?
  • Need an overhaul of your online or social media presence or an expert to tell you exactly where the gaps and inconsistencies are?
  • Have very specific questions not covered in this case study or that you need more elaborate on?
  • Is your non-profit still scratching the surface and experimenting with social media?
  • Are you using social media but haven't seen the Return on Investment (ROI)?
  • Has your non-profit had some success using Facebook to build cause awareness or fundraise but not with Twitter?
  • Do you need a better understanding of how to use Twitter to engage new and younger audiences?

A recent discussion on the Twitter non-profit chat #nptalk moderated by @SocialNicole prompted the beginning of a series of posts targeted specifically to non-profit organizations. After engaging in a series of interesting discussions with a few of the chat's participants, I found that many non-profits suffer not because of budgetary reasons or staffing constraints but suffer as a result of a weak approach to branding and positioning their non-profit. Since one of the reoccurring themes in the #nptalk chat was about how to effectively brand a non-profit so that its mission, messages, and core values are well communicated to stakeholders, the next few posts will do just that- teach non-profits the importance of designing a multi-layered marketing strategy that effectively brands and positions their organization. Though targeted to non-profits, this information is useful and applicable to any type of organization whether non-profit or for-profit. Since the definition of a brand is often times blurred, we'll start this series here. What is a brand?