Client: Okonali Fashion
Industry: Fashion
Overview:
Okonali Fashions is a newly launched fashion brand competing in the premium men’s wear category. With avant garde designs pushing the envelope, Okonali’s introduction comes at a time where men’s wear is shifting from youthfulness to more of a classic European look.
Challenge:
The premium urban men’s wear category is dominated by household names like Sean John clothing, making the need for a an aggressive fashion PR strategy very necessary if Okonali is to successfully break in the competitive world of fashion.
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