These days a crisis can break out within a matter of seconds and spell disaster thanks to social media, but it doesn’t have to be this way. Unfortunately, many organizations are reactive instead of proactive when faced with a crisis. This is usually a result of the absence of a pre-established crisis communications plan that can be relied upon when disaster strikes. For brands, the worst position to be in is to leave your brand’s reputation and image at the mercy of the media and general public.
During a crisis is never the time to figure out what to do; it’s too late and you’re in repair and recover mode by now. While an organization can never be fully prepared for the oncoming damage, there are a few tactics to put in place before disaster strikes. Being keen to early warning signs and having processes in place allows issues to be effectively managed before disaster strikes.
Strategic media plays a huge component in managing a crisis and restoring reputation. So does managing conversations around the crisis and being transparent with responses.
That’s why engagement is uber important. An engaged brand knows what it’s public is discussing and can quickly create compelling content and responses to immediately dispel any false information, address concerns, and engage stakeholders.
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