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Our clients come to us not just because of a complex business situation but come to us college tour, college marketing, record label consulting, radio marketing, radio promotions, record pools myspace marketing, hip hop press, XXL Magazine, Vibe Magazine, AllHipHop, Digiwaxx, business plans, marketing plans United Way of Broward Social Norms Case Study

Situation:
United Way of Broward noticed a dangerous trend in the rise in unintentional injuries and deaths among Broward County, FL youth ages 13-25, which was attributed to risky teenage driving behavior. As a result, we consulted with United Way of Broward

for a fresh perspective and fresh approach to their business.

» Are you a company that seeks an edge over your competitors?

» Have a great product/service but no one knows about it?

» Do you need a fresh new "brand story"?

» Want to influence the influencers?

» Is your company lost in cyberspace?
to create a social norms campaign to initiate the "Ride Safely" public awareness campaign aimed at preventing motor vehicle injury among youth.

Solution:
The concept of the social norms theory is based on the notion that misperceptions of the prevalence of negative behavior is believed to be the standard in the social group and can lead to more negative behavior. As a consultant to the organization, we created a social norms campaign using a combination of education, intervention strategies, community support, and an environmental approach. The basis of the campaign was based on several focus group sessions that we moderated to understand the perceptions of the target population. We used the results of the focus group to customize the communications and public awareness campaign.
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