Social media marketing is less about creating your social passports on social networking sites like Facebook and Twitter and more about engaging, interacting, building relationships, and sharing or else having a social profile is completely useless.

Like or not, the game has changed, the tools have changed, and the ways to communicate with your audience has changed. Thanks to social media, companies and brands can no longer be passive in the traditional sense of marketing communications, which has generally been all one-way communication. With citizen journalism, users now have the power at their disposal to create their own content, shape their spheres of influence, and become brand evangelists for an organization.

Social media is consumer driven, transparent, engaging, inclusive, and sincere, and it certainly is not controlled, impersonal, exclusive, formal, or one-sided. Think of the 80/20 rule and apply it to social media; it is 80% conversation and 20% of what you say. As such, Blueprint Creative Group approaches each social media campaign with that very same 80/20 philosophy.

We write in 140 characters or less, track and monitor online conversations to participate in, and find social evangelists to "buzz" about your brand.

Our social media strategy is to focus on intensifying online consumer engagement, forming online brand ambassadors, and building your brand's online voice.

Our bottom line is on Return on Investment (ROI) and Return on Marketing (ROM) and gaining consumer insights to optimize online user experience through marketing research and testing. To accomplish this, we have extensive experience using various social media measurement and metrics tools to monitor online chatter and implement proactive social media monitoring.

Service Offerings

• Non-Profit Consulting
• Marketing Strategy
• Public Relations
• Brand Development
• Creative Design
• Small Business Marketing

Social Media Marketing Services

Our Social Media Marketing solutions focuses on intensifying online consumer engagement, forming online brand ambassadors, and building our client's online voice.

• Social Media Influence
• Online Monitoring
• Interactive Digital Tools
• Blogger Relations
• Viral Marketing