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Social Causes That Get Twitter Right- Tweetsgiving Case Study

Social Causes That Get Twitter Right- Tweetsgiving Case Study

January 10, 2012

Tweetsgiving is a social media charity drive that mobilizes the Twitter community to Tweet their gratitude and fundraise for a specific social causes in a 48-hour time period. The following case study highlights a successful social media fundraising strategy that resulted in close to $11,000 raised in 48 hours to build a classroom in Tanzania.

The goal:

Raise $10,000 in 48 hours

Tactics:

  • Asked twitterers to tweet their gratitude using the hashtag #tweetsgiving
  • Multiple initiation points enlisted top Twitters, bloggers, and their existing communit
  • Recognized those who donated over $100 with “Top Turkey” designatio
  • Twitter campaign personally connected community to the theme of gratitude
  • Went where supporters were

Results:

  • Raised $11,000 in 48 hours
  • 3,000 gratitude messages tweeted
  • 1,337 new twitter followers
  • Tweetsgiving top trending for 48 hours
  • 15,830 page views from 7,563 visitors in 101 countries on website
  • 107 press and blog mentions

 

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