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UPTOWN Escape

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CLIENT
UPTOWN Escape/UPTOWN Magazine

VERTICAL
Lifestyle & Entertainment

KEY SERVICES
Public Relations, Event Activation

THE CHALLENGE

Regarded as a luxury, affluent living, and lifestyle media outlet, UPTOWN Magazine presented
UPTOWN Escape 2010: An Upscale Getaway, a five-day luxury retreat for
celebrities and VIP
tastemakers. The slate of events included VIP events,
networking socials, and cultural experiences and
was hosted by actor, Boris Kodjoe of
NBC’s Undercovers as well as Real Housewives of Atlanta’s NeNe Leakes
and Cynthia Bailey. Public events included a finance and wealth management session sponsored by Nielsen Media
and a CoverGirl sponsored Beauty Suite featuring celebrity makeup artist Sam Fine who has worked
with the likes of Vanessa Williams, Iman, Halle Berry, Beyonce, and Tyra Banks. We were secured
to execute an electrifying national PR blitz to drive awareness and buzz for the destination event.

OUR APPROACH

  • Managed regional and national media relations to secure placements in lifestyle outlets, bloggers, and press.
  • Identified and secured promotional opportunities, strategic event partnerships, sponsorships,
    and provided logistical and planning support.
  • Event activation integrated sponsors CoverGirl and Nielsen Media into event concepts and included
    local event tie-ins, product sampling, and consumer awareness promotions, and CoverGirl
    makeup demonstrations provided by Sam Fine and hosted by Supermodel, Cynthia Bailey.
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