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Taste of Spain

The Challenge

The Tourist Office of Spain has one goal in mind, that is to increase awareness for Spain as a tourism destination and to increase the number of visitors.

The Blueprint

We were retained by the tourism board to promote the destination through gastronomy and culture with an experiential activation around the 2017 South Beach Food & Wine Festival. In addition to the activation featuring an interactive chef’s cooking demonstration, wine tasting, and Flamenco dancing, the media campaign also secured food writers and bloggers, social media influencers, travel enthusiasts, and celebrities like Real Housewives of New Jersey cast member, Kathy & Rich Wakile.