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Our Work

Florida Classic

The ChallengeWhen we were approached by the Florida Citrus Bowl to take over the marketing and PR account for the 30-year old Florida Blue Florida Classic game between rivals, Florida A&M University and Bethune Cookman University, it was following a university crisis that hit national and international headlines in 2012. The three-day weekend game that...

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Guyana Tourism Authority

The ChallengeGuyana is a little known remote emerging eco-tourism destination and cannot be geographically located by most of its potential visitors. Located along the Caribbean coast, it also has the unique combination of having a Caribbean flair and being the only English-speaking country in South America. The BlueprintWhen niche travelers think of birding destinations, ecotourism,...

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Downtown Dining District

The ChallengeAs the authority for sustaining a vibrant Downtown, Central Atlanta Progress noticed an uptick in new restaurant openings and created the Downtown Dining District (DDD) to position Downtown as the premiere dining destination in Metro Atlanta. This positioning would also serve as an economic driver and visitor attraction for Downtown restaurateurs and businesses. The BlueprintThe...

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Chinatown District

THE CHALLENGE The City of North Miami and its CRA has embarked on a pretty aggressive and innovative campaign to redevelop one of its major corridors that stretches from Downtown Miami and all the way north to Palm Beach. This three-mile stretch within City boundaries would be rebranded and redeveloped as the Chinatown Cultural Arts...

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Taste of Spain

The ChallengeThe Tourist Office of Spain has one goal in mind, that is to increase awareness for Spain as a tourism destination and to increase the number of visitors. The BlueprintWe were retained by the tourism board to promote the destination through gastronomy and culture with an experiential activation around the 2017 South Beach Food &...

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Florida A&M University eLearning

The ChallengeFAMU launched an online master’s degree program that required a well thought out branding strategy and digital launch that could produce aggressive first year enrollment goals. The campaign was also launched with less than two months until the enrollment deadline and required a quick call to action through a direct response digital campaign. We...

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Urban League of Greater Miami

The ChallengeFor the past 50 years under the direction of T. Willard Fair, the Urban League of Greater Miami has been deeply rooted in changing the living and economic conditions for Liberty City, Miami’s most impoverished and crime infested neighborhoods. The organization has been doing so by championing education equality and economic development, but has...

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United Way of Broward

The ChallengeAs a pillar in uniting an entire community to create significant lasting change that positively impacts people’s lives, United Way of Broward observed an alarming trend in the increase in unintentional injuries and deaths among millennials ages 13-25. This was a result of risky driving behavior that could be linked to a variety of...

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