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Lambi
Fund of Haiti- Non-profit Public Relations Case Study
Objective: To develop and implement a public relations and education and outreach campaign to promote Lambi Fund's programs. |
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for a fresh perspective and fresh approach to their business. » Are you a company that seeks an edge over your competitors? » Have a great product/service but no one knows about it? » Do you need a fresh new "brand story"? » Want to influence the influencers? » Is your company lost in cyberspace? |
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| Solution: We created a strategic communications campaign to promote the non-profit's platform and U.S. based objectives. Connected with primary and secondary core audience to increase awareness. Identified additional market segments that could be communicated with and could help further advance Lambi Fund's core principals. Implemented a public relations campaign to distribute press releases/news alerts to key media and created additional media opportunities for the organization. Developed and leveraged key alliances and strategic relationships. Utilized social media marketing to become more transparent in online social networks. As a result, Lambi Fund of Haiti experienced an increased in inquiries, support, and media placement. |
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Creative Group | Atlanta, GA | Phone: (404)
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