Lifestyle Marketing, Event Publicity
March 16, 2010 by blueprintcreative
Filed under Our Work
Client: UPTOWN Escape/UPTOWN Magazine
Overview:
Regarded as a luxury, affluent living, and lifestyle media outlet, UPTOWN Magazine is a proponent for indulging its readers with a passport to luxury from social to travel to fine dining and the arts. So it’s only natural for the publication to present, UPTOWN Escape 2010: An Upscale Getaway, a five-day long luxury retreat where social networking marries entertainment to create an unforgettable union of nightlife, music, business innovation, and cultural experience.
The entire weekend of events was hosted by actor, Boris Kodjoe of NBC’s Undercovers; Supermodel and Real Housewives of Atlanta’s, Cynthia Bailey; and NeNe Leakes from Real Housewives of Atlanta and Donald Trump’s The Apprentice. CoverGirl Queen Collection also sponsored a Beauty Suite featuring celebrity makeup artist Sam Fine who has worked with the likes of Vanessa Williams, Iman, Halle Berry, Beyonce, and Tyra Banks among many others and been called by Vogue Magazine as“the go-to makeup master for women of color.”
Objective:
Execute an electrifying national PR blitz to drive awareness for destination event and drive sales of travel packages.
Approach:
- Managed regional and national media relations to secure placements in lifestyle outlets, influencers, bloggers, and press.
- Identified and secured promotional opportunities, strategic event partnerships, sponsorships, and provided logistical and planning support.
- Creative event activation to integrate sponsors, CoverGirl and Nielsen Media, into event concepts included local event tie-ins, product sampling, and consumer awareness promotions, and CoverGirl Queen Collection makeup demonstrations and makeovers provided by Sam Fine and hosted by Supermodel, Cynthia Bailey.
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