The food and beverage industry is unique in that the food distribution chain brings a lot of players to the table from producers, brokers, distributors, wholesalers, and national food service buyers to media, retail, and associations/trade. This creates massive clutter leaving brands to constantly defend their competitive positioning.
What does this mean for your food and beverage brand? You have to be one of those smart brands with smart positioning and spectacular engagement directed at the right people.
As a consumer-driven marketing and PR firm, we specialize in creating consumer interactions with food and beverage brands and the lifestyle around it. Are foodies instrumental to how your brand reaches your audience targets? Are emerging food trends driving your business? Is there a popular culture around food and lifestyle that presents a market opportunity for your brand?
Food is perhaps the one thing that brings people together, crosses cultural boundaries, and gives people a common connection. So all we do is promote the culture around it in an engaging and influential way using media, influencer mapping, event activations, consumer education, and lifestyle marketing.
What we do for Food & Beverage brands
Who we work with