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	<title>Blueprint Creative Group</title>
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	<link>http://www.blueprintcreativegroup.com</link>
	<description>Branding Should Always Be Consistent</description>
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		<title>What&#8217;s in a PR Plan? 5 Key Elements of a Comprehensive PR Strategy</title>
		<link>http://www.blueprintcreativegroup.com/whats-in-a-pr-plan-5-key-elements-of-a-comprehensive-pr-strategy</link>
		<comments>http://www.blueprintcreativegroup.com/whats-in-a-pr-plan-5-key-elements-of-a-comprehensive-pr-strategy#comments</comments>
		<pubDate>Mon, 13 Feb 2012 19:00:07 +0000</pubDate>
		<dc:creator>blueprintcreative</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PR Strategies]]></category>
		<category><![CDATA[branding stratategy]]></category>
		<category><![CDATA[marketing communications plan]]></category>
		<category><![CDATA[media lists]]></category>
		<category><![CDATA[media relations plan]]></category>
		<category><![CDATA[media tactics]]></category>
		<category><![CDATA[PR measurement]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[public relations communications]]></category>
		<category><![CDATA[small business PR]]></category>

		<guid isPermaLink="false">http://www.blueprintcreativegroup.com/?p=403</guid>
		<description><![CDATA[PR is usually seen as a sling shot approach to generating more awareness and ultimately more sales (or customers)&#8230;and the measurement tool used is usually based on how many media hits or feature story placements are secured. When that doesn&#8217;t happen, it&#8217;s back to the drawing board&#8230;but the truth is that PR is much more [...]
<b>Related posts:<ol>
<li><a href='http://www.blueprintcreativegroup.com/7-tips-to-marketing-success' rel='bookmark' title='7 Tips to Accomplishing Marketing Goals in 2012'>7 Tips to Accomplishing Marketing Goals in 2012</a></li>
<li><a href='http://www.blueprintcreativegroup.com/capabilities/marketing-strategy' rel='bookmark' title='Marketing Strategy'>Marketing Strategy</a></li>
<li><a href='http://www.blueprintcreativegroup.com/20-point-crisis-communications-checklist-for-when-disaster-strikes' rel='bookmark' title='20 Point Crisis Communications Checklist for When Disaster Strikes'>20 Point Crisis Communications Checklist for When Disaster Strikes</a></li>
</b></ol>]]></description>
		<wfw:commentRss>http://www.blueprintcreativegroup.com/whats-in-a-pr-plan-5-key-elements-of-a-comprehensive-pr-strategy/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New Client News: Connecting Our Cultures Setting Guinness World Record</title>
		<link>http://www.blueprintcreativegroup.com/new-client-news-connecting-our-cultures-setting-guiness-world-record</link>
		<comments>http://www.blueprintcreativegroup.com/new-client-news-connecting-our-cultures-setting-guiness-world-record#comments</comments>
		<pubDate>Mon, 13 Feb 2012 18:15:07 +0000</pubDate>
		<dc:creator>blueprintcreative</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[African American non-profit]]></category>
		<category><![CDATA[Caribbean cultural marketing]]></category>
		<category><![CDATA[cultural organizations]]></category>
		<category><![CDATA[Guiness World Records]]></category>
		<category><![CDATA[Jewish non-profit organizations]]></category>
		<category><![CDATA[multicultural marketing]]></category>
		<category><![CDATA[non-profit marketing strategy]]></category>
		<category><![CDATA[social media fundraising strategy]]></category>
		<category><![CDATA[socialmedia305]]></category>

		<guid isPermaLink="false">http://www.blueprintcreativegroup.com/?p=400</guid>
		<description><![CDATA[Setting a Guinness World Record™ is monumental and symbolic. Building a symbol of unity as a community of villages representing diverse cultures – and then doing so while setting this world record – is even larger than life. Blueprint Creative Group is managing the marketing communications, PR execution, and social media fundraising strategy for Connecting [...]
<b>Related posts:<ol>
<li><a href='http://www.blueprintcreativegroup.com/new-client-news-city-of-north-miami-marketing-and-public-education-campaign' rel='bookmark' title='New Client News: City of North Miami Marketing &amp; Public Education Campaign'>New Client News: City of North Miami Marketing &#038; Public Education Campaign</a></li>
<li><a href='http://www.blueprintcreativegroup.com/capabilities/non-profit-consulting' rel='bookmark' title='Non-profit Consulting'>Non-profit Consulting</a></li>
<li><a href='http://www.blueprintcreativegroup.com/10-reasons-your-non-profit-should-be-active-on-twitter' rel='bookmark' title='10 Reasons Your Non-profit Should Be Active on Twitter'>10 Reasons Your Non-profit Should Be Active on Twitter</a></li>
</b></ol>]]></description>
		<wfw:commentRss>http://www.blueprintcreativegroup.com/new-client-news-connecting-our-cultures-setting-guiness-world-record/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Client News: City of North Miami Marketing &amp; Public Education Campaign</title>
		<link>http://www.blueprintcreativegroup.com/new-client-news-city-of-north-miami-marketing-and-public-education-campaign</link>
		<comments>http://www.blueprintcreativegroup.com/new-client-news-city-of-north-miami-marketing-and-public-education-campaign#comments</comments>
		<pubDate>Mon, 13 Feb 2012 18:00:41 +0000</pubDate>
		<dc:creator>blueprintcreative</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[city branding]]></category>
		<category><![CDATA[community PR]]></category>
		<category><![CDATA[government marketing contractor]]></category>
		<category><![CDATA[grassroots marketing]]></category>
		<category><![CDATA[public education campaign]]></category>
		<category><![CDATA[unicipal marketing]]></category>

		<guid isPermaLink="false">http://www.blueprintcreativegroup.com/?p=397</guid>
		<description><![CDATA[We&#8217;ve been contracted by the City of North Miami- Miami&#8217;s 4th largest city with 60,000 residents- to develop and execute a marketing and public education campaign for its proposed annexation plans for a small enclave surrounded by the City&#8217;s boundaries. As part of the marketing campaign, our role is to educate the residents about the [...]
<b>Related posts:<ol>
<li><a href='http://www.blueprintcreativegroup.com/city-of-miami-gardens-give-play-for-relay-for-life' rel='bookmark' title='City of Miami Gardens &amp; PlayDate Miami Presents&#8230;Give &amp; Play for Relay for Life'>City of Miami Gardens &#038; PlayDate Miami Presents&#8230;Give &#038; Play for Relay for Life</a></li>
<li><a href='http://www.blueprintcreativegroup.com/new-client-news-connecting-our-cultures-setting-guiness-world-record' rel='bookmark' title='New Client News: Connecting Our Cultures Setting Guinness World Record'>New Client News: Connecting Our Cultures Setting Guinness World Record</a></li>
<li><a href='http://www.blueprintcreativegroup.com/public-education-outreach' rel='bookmark' title='Public Education &amp; Outreach'>Public Education &#038; Outreach</a></li>
</b></ol>]]></description>
		<wfw:commentRss>http://www.blueprintcreativegroup.com/new-client-news-city-of-north-miami-marketing-and-public-education-campaign/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Best Practices in Social Media Use in College Admissions, Student Services &amp; Alumni Relations</title>
		<link>http://www.blueprintcreativegroup.com/7-best-practices-in-social-media-use-in-college-admissions-student-services-alumni-relations</link>
		<comments>http://www.blueprintcreativegroup.com/7-best-practices-in-social-media-use-in-college-admissions-student-services-alumni-relations#comments</comments>
		<pubDate>Mon, 13 Feb 2012 16:00:06 +0000</pubDate>
		<dc:creator>blueprintcreative</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[best university brands]]></category>
		<category><![CDATA[college marketing and branding]]></category>
		<category><![CDATA[increasing college admissions]]></category>
		<category><![CDATA[social media use in college admissions]]></category>
		<category><![CDATA[Twitter for universities]]></category>

		<guid isPermaLink="false">http://www.blueprintcreativegroup.com/?p=393</guid>
		<description><![CDATA[How are various departments within colleges and universities (both small and large) using social media to: increase admissions improve student retention activate and engage the student body engage alumni and solicit donors, and brand and increase awareness for specific schools/programs independent of the college&#8217;s overall brand. We recently conducted a study on the use, effectiveness, [...]
<b>Related posts:<ol>
<li><a href='http://www.blueprintcreativegroup.com/a-case-study-of-how-nonprofits-are-using-social-media-to-build-cause-awareness-and-fundraise' rel='bookmark' title='A Case Study of How Nonprofits Are Using Social Media to Fundraise, Recruit Volunteers, &amp; Build Cause Awareness'>A Case Study of How Nonprofits Are Using Social Media to Fundraise, Recruit Volunteers, &#038; Build Cause Awareness</a></li>
<li><a href='http://www.blueprintcreativegroup.com/capabilities/public-relations/public-relations-pr-vs-media-relations' rel='bookmark' title='PR vs Media Relations'>PR vs Media Relations</a></li>
<li><a href='http://www.blueprintcreativegroup.com/social-media-training-for-fundraising-branding-your-non-profit' rel='bookmark' title='How to Use Social Media to Fundraise, Recruit Volunteers, &amp; Build Cause Awareness'>How to Use Social Media to Fundraise, Recruit Volunteers, &#038; Build Cause Awareness</a></li>
</b></ol>]]></description>
		<wfw:commentRss>http://www.blueprintcreativegroup.com/7-best-practices-in-social-media-use-in-college-admissions-student-services-alumni-relations/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Causes That Get Twitter Right- Tweetsgiving Case Study</title>
		<link>http://www.blueprintcreativegroup.com/social-causes-that-get-twitter-right-tweetsgiving-case-study</link>
		<comments>http://www.blueprintcreativegroup.com/social-causes-that-get-twitter-right-tweetsgiving-case-study#comments</comments>
		<pubDate>Tue, 10 Jan 2012 17:00:46 +0000</pubDate>
		<dc:creator>blueprintcreative</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[blogger outreach]]></category>
		<category><![CDATA[charity:water]]></category>
		<category><![CDATA[social media fundraising]]></category>
		<category><![CDATA[Tweetsgiving]]></category>
		<category><![CDATA[Twestival]]></category>
		<category><![CDATA[Twitter strategies]]></category>

		<guid isPermaLink="false">http://www.blueprintcreativegroup.com/?p=347</guid>
		<description><![CDATA[Tweetsgiving is a social media charity drive that mobilizes the Twitter community to Tweet their gratitude and fundraise for a specific social causes in a 48-hour time period. The following case study highlights a successful social media fundraising strategy that resulted in close to $11,000 raised in 48 hours to build a classroom in Tanzania. [...]
<b>Related posts:<ol>
<li><a href='http://www.blueprintcreativegroup.com/10-reasons-your-non-profit-should-be-active-on-twitter' rel='bookmark' title='10 Reasons Your Non-profit Should Be Active on Twitter'>10 Reasons Your Non-profit Should Be Active on Twitter</a></li>
<li><a href='http://www.blueprintcreativegroup.com/a-case-study-of-how-nonprofits-are-using-social-media-to-build-cause-awareness-and-fundraise' rel='bookmark' title='A Case Study of How Nonprofits Are Using Social Media to Fundraise, Recruit Volunteers, &amp; Build Cause Awareness'>A Case Study of How Nonprofits Are Using Social Media to Fundraise, Recruit Volunteers, &#038; Build Cause Awareness</a></li>
<li><a href='http://www.blueprintcreativegroup.com/bin-ladens-death-sparks-27-million-tweets-in-2-hours' rel='bookmark' title='Osama Bin Laden&#8217;s Death Sparks 27.9 Million Tweets in 2 Hours'>Osama Bin Laden&#8217;s Death Sparks 27.9 Million Tweets in 2 Hours</a></li>
</b></ol>]]></description>
		<wfw:commentRss>http://www.blueprintcreativegroup.com/social-causes-that-get-twitter-right-tweetsgiving-case-study/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get the Most Out of Press Releases</title>
		<link>http://www.blueprintcreativegroup.com/how-to-get-the-most-out-of-press-releases</link>
		<comments>http://www.blueprintcreativegroup.com/how-to-get-the-most-out-of-press-releases#comments</comments>
		<pubDate>Fri, 06 Jan 2012 18:00:50 +0000</pubDate>
		<dc:creator>blueprintcreative</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PR Strategies]]></category>
		<category><![CDATA[how to pitch media]]></category>
		<category><![CDATA[media lists]]></category>
		<category><![CDATA[media publicity]]></category>
		<category><![CDATA[non-profit press release]]></category>
		<category><![CDATA[PR distribution]]></category>
		<category><![CDATA[PRNewswire]]></category>
		<category><![CDATA[public relations strategy]]></category>
		<category><![CDATA[small business PR]]></category>

		<guid isPermaLink="false">http://www.blueprintcreativegroup.com/?p=319</guid>
		<description><![CDATA[People get so caught up in the news release when the truth is that most are poorly written, are filled with so much self puffery and very little news, and/or sent to the wrong people who can&#8217;t do anything with the release in the first place. Small businesses especially fall for the belief that press [...]
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<li><a href='http://www.blueprintcreativegroup.com/sign-of-the-times-new-york-times-charging-to-read-online' rel='bookmark' title='Sign of the times? New York Times Charging to Read Online'>Sign of the times? New York Times Charging to Read Online</a></li>
<li><a href='http://www.blueprintcreativegroup.com/whats-in-a-pr-plan-5-key-elements-of-a-comprehensive-pr-strategy' rel='bookmark' title='What&#8217;s in a PR Plan? 5 Key Elements of a Comprehensive PR Strategy'>What&#8217;s in a PR Plan? 5 Key Elements of a Comprehensive PR Strategy</a></li>
</b></ol>]]></description>
		<wfw:commentRss>http://www.blueprintcreativegroup.com/how-to-get-the-most-out-of-press-releases/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>20 Point Crisis Communications Checklist for When Disaster Strikes</title>
		<link>http://www.blueprintcreativegroup.com/20-point-crisis-communications-checklist-for-when-disaster-strikes</link>
		<comments>http://www.blueprintcreativegroup.com/20-point-crisis-communications-checklist-for-when-disaster-strikes#comments</comments>
		<pubDate>Wed, 04 Jan 2012 16:00:02 +0000</pubDate>
		<dc:creator>blueprintcreative</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PR Strategies]]></category>
		<category><![CDATA[BP oil spill crisis]]></category>
		<category><![CDATA[crisis communications agency]]></category>
		<category><![CDATA[FAMU hazing crisis]]></category>
		<category><![CDATA[media plan]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[messaging strategy]]></category>
		<category><![CDATA[Penn State crisis]]></category>
		<category><![CDATA[PR crisis]]></category>
		<category><![CDATA[reputation management strategy]]></category>
		<category><![CDATA[spokesperson training]]></category>
		<category><![CDATA[Tylenol crisis management case study]]></category>

		<guid isPermaLink="false">http://www.blueprintcreativegroup.com/?p=335</guid>
		<description><![CDATA[The last few weeks of 2011 saw an astonishing number of public crisis arise at corporate giants, colleges and universities, and even well respected brands. When they needed a plan the most, many of these organizations failed and severely bruised their reputation, public humiliation, and sometimes even sales. The truth is that is not about [...]
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<li><a href='http://www.blueprintcreativegroup.com/corporate-communications' rel='bookmark' title='Corporate Communications'>Corporate Communications</a></li>
<li><a href='http://www.blueprintcreativegroup.com/solutions' rel='bookmark' title='Solutions'>Solutions</a></li>
</b></ol>]]></description>
		<wfw:commentRss>http://www.blueprintcreativegroup.com/20-point-crisis-communications-checklist-for-when-disaster-strikes/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Tips to Accomplishing Marketing Goals in 2012</title>
		<link>http://www.blueprintcreativegroup.com/7-tips-to-marketing-success</link>
		<comments>http://www.blueprintcreativegroup.com/7-tips-to-marketing-success#comments</comments>
		<pubDate>Wed, 21 Dec 2011 01:34:26 +0000</pubDate>
		<dc:creator>blueprintcreative</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[brand reputation management]]></category>
		<category><![CDATA[communications plan]]></category>
		<category><![CDATA[corporate communications strategy]]></category>
		<category><![CDATA[fundraising strategy]]></category>
		<category><![CDATA[marketing communications plan]]></category>
		<category><![CDATA[marketing objective]]></category>
		<category><![CDATA[non profit marketing plan]]></category>
		<category><![CDATA[non profit planning]]></category>
		<category><![CDATA[public relations plan]]></category>
		<category><![CDATA[small business PR]]></category>

		<guid isPermaLink="false">http://www.blueprintcreativegroup.com/?p=182</guid>
		<description><![CDATA[In just the blink of an eye, 2011 will be behind us and 2012 will be staring us dead in the face. Besides the normal challenges that come with planning for a new year, many companies simply struggle to maintain top of mind awareness and this eventually has a negative impact on brand positioning, public [...]
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<li><a href='http://www.blueprintcreativegroup.com/9-tips-for-using-twitter-for-nonprofit' rel='bookmark' title='9 Tips for Using Twitter to Build Your Nonprofit Network'>9 Tips for Using Twitter to Build Your Nonprofit Network</a></li>
<li><a href='http://www.blueprintcreativegroup.com/epic-failure-for-sony-playstations-pr-crisis' rel='bookmark' title='Epic Failure for Sony PlayStation&#8217;s PR Crisis'>Epic Failure for Sony PlayStation&#8217;s PR Crisis</a></li>
</b></ol>]]></description>
		<wfw:commentRss>http://www.blueprintcreativegroup.com/7-tips-to-marketing-success/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Reasons Your Non-profit Should Be Active on Twitter</title>
		<link>http://www.blueprintcreativegroup.com/10-reasons-your-non-profit-should-be-active-on-twitter</link>
		<comments>http://www.blueprintcreativegroup.com/10-reasons-your-non-profit-should-be-active-on-twitter#comments</comments>
		<pubDate>Tue, 13 Dec 2011 17:00:47 +0000</pubDate>
		<dc:creator>blueprintcreative</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Non-profit Marketing]]></category>
		<category><![CDATA[charity water case study]]></category>
		<category><![CDATA[fundraising on Twitter]]></category>
		<category><![CDATA[social media training for nonprofits]]></category>
		<category><![CDATA[Tweetsgiving]]></category>
		<category><![CDATA[Twitter strategies]]></category>

		<guid isPermaLink="false">http://www.blueprintcreativegroup.com/?p=311</guid>
		<description><![CDATA[It still amazes me how a large majority of non-profits are such laggards when it comes to marketing and especially with social media. I know that marketing budgets are especially tight these days, but that&#8217;s still no excuse why many organizations fail to create real social media engagement programs. We moderate a webinar for non-profits [...]
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<li><a href='http://www.blueprintcreativegroup.com/how-to-use-social-media-for-non-profit-success' rel='bookmark' title='How to Use Social Media for Non-profit Success'>How to Use Social Media for Non-profit Success</a></li>
<li><a href='http://www.blueprintcreativegroup.com/branding-a-non-profit-definition-of-a-brand' rel='bookmark' title='Branding a Non-profit: Definition of a Brand?'>Branding a Non-profit: Definition of a Brand?</a></li>
</b></ol>]]></description>
		<wfw:commentRss>http://www.blueprintcreativegroup.com/10-reasons-your-non-profit-should-be-active-on-twitter/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Use Social Media to Fundraise, Recruit Volunteers, &amp; Build Cause Awareness</title>
		<link>http://www.blueprintcreativegroup.com/social-media-training-for-fundraising-branding-your-non-profit</link>
		<comments>http://www.blueprintcreativegroup.com/social-media-training-for-fundraising-branding-your-non-profit#comments</comments>
		<pubDate>Wed, 30 Nov 2011 18:39:25 +0000</pubDate>
		<dc:creator>blueprintcreative</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Non-profit Marketing]]></category>
		<category><![CDATA[#nptalk]]></category>
		<category><![CDATA[charity:water]]></category>
		<category><![CDATA[online fundraising]]></category>
		<category><![CDATA[online volunteer recruitment]]></category>
		<category><![CDATA[social media training]]></category>
		<category><![CDATA[Twestival]]></category>
		<category><![CDATA[Twitter for non-profits]]></category>
		<category><![CDATA[Twitter fundraising]]></category>

		<guid isPermaLink="false">http://www.blueprintcreativegroup.com/?p=291</guid>
		<description><![CDATA[&#160; Click to Register Now &#160; Need to know exactly how to implement effective social media ideas for your non-profit or organization? Don’t know how to activate your online community to generate very specific goals? Need some real life ideas on how other non-profits use Twitter and Facebook for fundraising and volunteer recruitment? Need an [...]
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<li><a href='http://www.blueprintcreativegroup.com/registration-webinar-how-to-use-twitter-to-build-cause-awareness-brand-your-non-profit' rel='bookmark' title='REGISTRATION: Webinar: How to Use Twitter to Fundraise, Recruit Volunteers, &amp; Build Cause Awareness'>REGISTRATION: Webinar: How to Use Twitter to Fundraise, Recruit Volunteers, &#038; Build Cause Awareness</a></li>
<li><a href='http://www.blueprintcreativegroup.com/how-to-use-social-media-for-non-profit-success' rel='bookmark' title='How to Use Social Media for Non-profit Success'>How to Use Social Media for Non-profit Success</a></li>
</b></ol>]]></description>
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