Chances are that companies who have a strong and deeply rooted corporate presence in their home base and in key markets will also likely have better engaged audiences, an active online community of engaged customers, and a stronger national footprint. Our focus in creating community engagement campaigns is to help companies make good do good by creating community charisma, localizing corporate social responsibility programs, being proactive with community outreach, and implementing localized campaigns that are grassroots and grasstops.
Community engagement is more than about being philanthropic. Corporate entities who are good community partners are committed to managing the relationships with their external environments from customers and the workplace to the business community, supply chain, and public policy. Being deeply rooted in the communities you serve and being positioned as a strong anchor can also be a point of differentiation and can even drive the bottom line. We help companies understand their position within their communities and then develop programs to engage the diverse communities they do business in.