Category: Travel, Hospitality, & Lifestyle
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Caribbean Tourism Summit Meeting in Jamaica; Little Growth Forecasted for Tourism in the Region
Tourism leaders with the Caribbean Hotel and Tourism Association (CHTA), the Ministry of Tourism and Entertainment, and the Jamaica Tourist Board (JTB) in partnership with the United Nations World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC) are meeting in Jamaica June 15-16 at the Ritz Carlton Golf and Spa Resort in…
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Rebranding Haiti as a Tourist Destination: What it Would Look Like
The devastating 2010 earthquake in Haiti has sparked massive redevelopment efforts for the country with tourism development being a prime area of opportunity. With all of the foreign investments pouring in and all eyes on Haiti, the country has the national spotlight and can leverage it to recreate the country’s appeal as a tourism destination.…
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U.S. Number Two in World Tourism Rankings Behind France, Brand USA Hopes to Help
We love infographics and found a pretty neat one highlighting world tourism rankings (compiled by the United Nations World Tourism Organization). This infographic takes a global total of 940 million tourists from countries around the world and makes a side by side comparison of the top ten international tourism destinations in 2010. Included are most…
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Will Daytona Beach Finally Focus On Branding Itself As A Destination?
When you think of Daytona Beach, FL, what’s the first thought that comes to mind? Daytona 500. Bike Week. Spring Break. While those are major associations for the area, I doubt it’s enough to drive year-round visits. So the City has decided to focus more on marketing and increasing it’s leisure and convention travel. That’s…
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Lessons From the Top City Tourism Agencies on Twitter
We love infographics, and this one makes a very compelling case for why tourism brands need to do more than just focus on Facebook. Twitter does a spectacular job of driving two-way engagement with prospective visitors and can be a great tool for creating engaging conversations around the experiences of the destination. If there’s one…
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The Impact of Mobile Usage and Social Behavior in Travel
Travel brands will have to rely more on mobile and digital marketing than on traditional marketing programs according to this infographic. Our always connected society means that travelers are relying more on mobile and social networks to make their travel decisions. This means that travel and destination brands not well positioned to take advantage of…
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The Key to Competitive Positioning for Destinations and Tourism Brands
I recently received an RFP for a Caribbean tourist board seeking an agency to design and manage high visibility tourism programs. Obviously the objective is to competitively position their destination against competitors so that it’s top of mind to travelers. After reviewing the scope of work, it led me to think about how travelers choose…
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Brand Failure | Burger King’s The Crispy Chicken Song: Marketing to Multicultural Consumers Isn’t Rocket Science
I’ve seen it all the time…failed attempts at marketing to multicultural consumer segments with mass efforts using general market insights. These marketers seem to think that if you stick a Hispanic or African-American face in the messaging or ad that it’s a home run when the truth is that penetrating these demographic segments means so…