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PR Strategies

There's a new kid on the block named Pinterest. This new platform is all the rave these days and for good reasons. Since May 2011, traffic to Pinterest has increased...

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PR is usually seen as a sling shot approach to generating more awareness and ultimately more sales (or customers)...and the measurement tool used is usually based on how many media...

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People get so caught up in the news release when the truth is that most are poorly written, are filled with so much self puffery and very little news, and/or...

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The last few weeks of 2011 saw an astonishing number of public crisis arise at corporate giants, colleges and universities, and even well respected brands. When they needed a plan...

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The last thing a reporter/journalist needs is another press release and a poorly written one at that. From my guess and judging by the number of press releases I see...

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Last week's hacking of the Sony PlayStation online network and Sony's subsequent reactions (or non-reaction) is a complete failure in Crisis PR Management 101. A few things Sony got absolutely...

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It was inevitable, and we knew it was coming. Citizen journalism, downsizing, social media takeover, Kindle, less print more digital...it was the sign of the times. A sign that print...

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