Event Activation

Client: NBC’s The Playboy Club Overview: With the debut of NBC’s highly anticipated The Playboy Club television series, which premiered on September 19, 2011, success for the series highly depended on today’s TV audiences personally connecting to the original Playboy Club in Chicago. Challenge: Mobilize influencers in key TV markets to build momentum and pique [...]

Corporate Communications

Client: INROADS, Inc. Overview: INROADS develops and connects high promising minority students with salaried corporate internships at America’s leading companies. INROADS has earned the trust and respect of America’s Fortune 500 companies and have placed students in over 125,000 internships during its 40-year history. Objective: Create a national PR plan to highlight organizational milestones over [...]

Strategic Marketing, Consumer Branding

Client: Fonkoze/Inter-American Development Bank (IDB) Overview: If there is one client of ours that believes in the promotion of social justice and economic development, then that is Fonkoze. Fonkoze is a microfinance organization that provides the people of Haiti a way out of poverty through entrepreneurship, economic self-sufficiency, and education. The organization works within rural [...]

Brand Activation, Social Media Engagement

Client: Timeless Entertainment Concepts Overview: Timeless Entertainment Concepts (TEC) is an events architecture firm with blue-chip clients including Ford, McDonalds, Amtrak, and Virgin Mobile. TEC specializes in creating unique brand activation strategies, interactive entertainment, and unique marketing vehicles which engages consumers and builds affinity…transforming them from passive viewers into brand evangelists. With a footprint in [...]

Lifestyle Marketing, Event Publicity

Client: UPTOWN Escape/UPTOWN Magazine Overview: Regarded as a luxury, affluent living, and lifestyle media outlet, UPTOWN Magazine is a proponent for indulging its readers with a passport to luxury from social to travel to fine dining and the arts. So it’s only natural for the publication to present, UPTOWN Escape 2010: An Upscale Getaway, a [...]

Health Marketing

Client: Respect Yourself, Check Yourself, Protect Yourself Overview: Respect Yourself, Check Yourself, Protect Yourself, also known as the RCP Movement, is a social marketing campaign using pop culture to reduce the spread of HIV/AIDS awareness in Florida and increase the number of first-time testers. Challenge: How do we execute wide spread distribution of RCP’s messages [...]

Non-profit Public Relations

Client: Lambi Fund of Haiti Overview: Lambi Fund of Haiti is a U.S. based non-profit organization dedicated to supporting sustainable development, environmental integrity, increased food availability and potable water, gender equity, and grassroots democracy in Haiti. Objective: Roll-out US-based national media campaign to drive funds raised from individual and institutional donors and drive public visibility [...]

Social Norms Marketing, Youth Marketing

Client: United Way of Broward Overview: As a pillar in uniting an entire community to create significant lasting change that positively impacts people’s lives, United Way of Broward observed a dangerous trend in the increase in unintentional injuries and deaths among Broward County, FL youth ages 13-25 attributed to risky teenage driving behavior. Further analysis [...]

Brand Development

Client: Central Atlanta Progress Industry: Tourism Overview: Central Atlanta Progress is a non-profit organization dedicated to creating a vibrant economic climate for Downtown Atlanta. Challenge: Due to stiff competition from neighboring communities, Central Atlanta Progress noticed a downward trend in patronage for downtown Atlanta restaurants, and therefore, created the Downtown Dining District (DDD) to re-position [...]

Public Education & Outreach

Client: Big Brothers Big Sisters of Greater Miami Industry: Social Services, Non-profit Overview: As one of the largest affiliates for the national organization of Big Brothers Big Sisters of America, Big Brothers Big Sisters of Greater Miami (BBBSGM) serves over 7,000 clients annually. Challenge: Even with the success of the organization’s mentoring program, there is [...]

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