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Non-profits & Causes

For just a minute, let's set aside our own personal views about the gay marriage debate and examine it from a messaging standpoint and how the same can be effective...

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I recently had a conversation with a frustrated non-profit founder...the kind of frustration where you're stuck and don't know what to do next and what went wrong. This non-profit was...

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You've written what you believe to be the perfect appeal letter or email targeted to your donors. You're sure that this time around your call to action will drive an...

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Tag me. Like it. Share it. Comment. Retweet. I admit. Social media can get quite cumbersome and overwhelming at the same time, especially for a non-profit who is already severely...

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The end of the first quarter marks a time when non-profits begin to realize a noticeable decline in donations as many donors tend to give at the end of the...

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Tweetsgiving is a social media charity drive that mobilizes the Twitter community to Tweet their gratitude and fundraise for a specific social causes in a 48-hour time period. The following...

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It still amazes me how a large majority of non-profits are such laggards when it comes to marketing and especially with social media. I know that marketing budgets are especially...

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Need to know exactly how to implement effective social media ideas for your non-profit or organization? Don’t know how to activate your online community to generate very specific goals? Need...

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So you have a social media plan, right? Well, if your non-profit organization is like the majority of others, your greatest challenge probably has a lot to do with getting...

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Last week, I had the honor of being invited by the Associate Dean of the University of Miami’s School of Education to present a lesson before a Master’s Degree level...

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