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Marketing Strategies

If you're a big brand like Skittles, Arizona Ice Tea, or even a manufacturer of hoodies, how do you respond when your brand is thrust in the media spotlight in...

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In just the blink of an eye, 2011 will be behind us and 2012 will be staring us dead in the face. Besides the normal challenges that come with planning...

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A recent discussion on the Twitter non-profit chat #nptalk moderated by @SocialNicole prompted the beginning of a series of posts targeted specifically to non-profit organizations. After engaging in a series...

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Let's face it. Lebron James, Dwayne Wade, and Chris Bosh (Notice the Miami Heat connection?) are all great players, but without Eric Spoelstra as head coach the dynamic trio are...

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