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When you think of Daytona Beach, FL, what's the first thought that comes to mind? Daytona 500. Bike Week. Spring Break. While those are major associations for the area, I...

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For just a minute, let's set aside our own personal views about the gay marriage debate and examine it from a messaging standpoint and how the same can be effective...

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We love infographics, and this one makes a very compelling case for why tourism brands need to do more than just focus on Facebook. Twitter does a spectacular job of...

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I recently had a conversation with a frustrated non-profit founder...the kind of frustration where you're stuck and don't know what to do next and what went wrong. This non-profit was...

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You've written what you believe to be the perfect appeal letter or email targeted to your donors. You're sure that this time around your call to action will drive an...

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Travel brands will have to rely more on mobile and digital marketing than on traditional marketing programs according to this infographic. Our always connected society means that travelers are relying...

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I recently received an RFP for a Caribbean tourist board seeking an agency to design and manage high visibility tourism programs. Obviously the objective is to competitively position their destination...

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I've seen it all the time...failed attempts at marketing to multicultural consumer segments with mass efforts using general market insights. These marketers seem to think that if you stick a...

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Tag me. Like it. Share it. Comment. Retweet. I admit. Social media can get quite cumbersome and overwhelming at the same time, especially for a non-profit who is already severely...

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The end of the first quarter marks a time when non-profits begin to realize a noticeable decline in donations as many donors tend to give at the end of the...

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