Public Relations

Public relations is no longer what it used to be in the traditional sense. Hard copy press kits filled with sheets of media materials and press releases have been swapped in exchange for online newsrooms, and journalism no longer remains at the control of media thanks to citizen journalism. The changing landscape of PR now resembles a stock market ticker where breaking news is instantly published in the same way that stock prices are updated in real time, and news can make its way to the masses instantly instead of having to wait on the next printing of a newspaper or magazine.

With print media shrinking, the evolution of social media, and the power of citizen journalism, media is no longer only in the hands of the marketer- consumers now play a major role in how stories get told and how companies are branded, and this has forever changed PR as we know it. This is all the reason why reputation management is increasingly important at a time where public perception of a brand or company can be affected at the click of a mouse.

At Blueprint Creative Group, we consider ourselves PR Bulldogs. Much in the same way with how we approach marketing planning through integrated marketing communications (IMC), our PR approach is research-based and audience driven. Instead of simply putting media at the focal point of our PR strategy and risk missing the mark, we first seek to understand how, when, and where the target audience consumes media and what type of media touch points are most effective for distributing key marketing messages.

Our PR philosophy is that media is ever evolving and every communications campaign should, therefore, always consist of a varied media mix. Ultimately, our focus is on creating a message platform that speaks to your audience in a convincing and compelling tone, creates a strong call to action, activates audiences, and maintains top of the mind brand awareness and recall.

Our PR muscle includes:

• Public relations strategy development
• PR audit
• Media Relations
• Media Training
• Influencer outreach
• Business/Consumer PR
• Product launches
• Online PR
• Crisis communications
• Reputation Management
• PR Measurement
• Event Publicity