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Why Partner With Us? Case Studies
Our clients come to us not just because of a complex business situation but come to us college tour, college marketing, record label consulting, radio marketing, radio promotions, record pools myspace marketing, hip hop press, XXL Magazine, Vibe Magazine, AllHipHop, Digiwaxx, business plans, marketing plans Downtown Dining District Brand Development Case Study

Situation:
Central Atlanta Progress is a non-profit organization dedicated to creating a vibrant economic climate for Downtown Atlanta. Due to stiff competition from neighboring communities, Central Atlanta Progress noticed a downward trend in patronage for

for a fresh perspective and fresh approach to their business.

» Are you a company that seeks an edge over your competitors?

» Have a great product/service but no one knows about it?

» Do you need a fresh new "brand story"?

» Want to influence the influencers?

» Is your company lost in cyberspace?
for downtown Atlanta restaurants, and therefore, created the Downtown Dining District (DDD) to re-position Downtown Atlanta's restaurant industry. How do we position and brand the Downtown Dining District so that it competes with the thriving retail and restaurant districts of neighboring communities?

Solution:
We analyzed downtown's competitive environment and assessed internal & external threats and used the competitive intelligence to identify the most viable target audiences for the DDD. We created key marketing messages and brand identifiers and a communications strategy that focused on increasing awareness of downtown's key attributes, and developed a formalized comprehensive brand development plan for the newly created DDD.
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