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Brand Activation

At the heart of what we do and specialize in as a creative marketing agency is to conceptualize big think ideas that help brands and organizations more deeply connect with and engage target audiences. Our objective is to aggregate, activate, and mobilize audiences to experience the brand, personally connect with it, talk about it, and ultimately love it, and we do so by brilliantly executing relevant, robust, bold, engaging, influential, and measurable activations that move them towards a call to action and from passive consumer to evangelist.

Whether it’s to see a movie on opening weekend or to get more butts in seat to experience an automobile brand and eventually buy it or whether it’s to drive awareness and generate demand for the launch of a new product, our campaigns focus on activating and accelerating fans and audiences to do one very specific thing.

Ultimately, brands should continually be in pursuit of moving consumers from awareness to experience to acceptance and adoption and eventually towards loyalty and evangelism. With this in mind, this is how we approach our idea generation phase to create and execute a robust campaign. We follow it up by building out the brand experiences, nurturing brand evangelism through activations, and producing positive exchanges between brand and consumer through conversations and interactivity.

We believe the right experience targeted to the right people, with the right message, and at the right time is how brands ultimately create evangelists.

Our Specialization:

  • Audience mobilization
  • Experiential marketing
  • Event activation
  • Product launches
  • Demand generation