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7 Best Practices in Social Media Use in College Admissions, Student Services & Alumni Relations

7 Best Practices in Social Media Use in College Admissions, Student Services & Alumni Relations

February 13, 2012

How are various departments within colleges and universities (both small and large) using social media to:

  • increase admissions
  • improve student retention
  • activate and engage the student body
  • engage alumni and solicit donors, and
  • brand and increase awareness for specific schools/programs independent of the college’s overall brand.

We recently conducted a study on the use, effectiveness, and activation of social media among college and university departments and surveyed directors of admissions, marketing communications, alumni relations, institutional advancement/development, and Deans of various programs.

The result is a white paper of the 7 Best Practices in Social Media Use in College Admissions, Student Services & Alumni Relations.

 

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